There is no denying that Instagram is the hub of model media. A social media that highlights photos and images makes perfect sense for a model to showcase him or herself. However, the sophistication of social media can be taken way beyond utilizing Instagram.
Taking on a career like modeling means more than having selfies posted every day. A serious career in modeling involves an intentional method of branding. Understanding how to brand yourself as a person of interest is an absolute must in today’s modeling universe.
1. Be Real– Social media has made it possible for everyone to have a voice. While that can be a good thing, it also means there are a lot more voices out there begging for attention. Models must have a genuine show of self to be taken seriously. Do not try to copy anyone and the skills that person may have. Do your own thing.
2. Show all of your interests– Models aren’t just pretty faces anymore. Companies are wanting models who represent a connection with their brand. Are you an athlete? Do you love to cook? Are you artistic? Show the world those interests and what you can do!
3. Understand your platforms-Once you determine your style and brand, you need to select which social platforms will be more useful for you. Remember, Instagram is vital for models but there are other platforms to consider such as Facebook, Snap, LinkedIn, among many others. Each platform has its own pros and cons.
4. Separate accounts?– One of the most common questions we receive about social media is whether to have a personal account and a professional account. Most national scouts and clients prefer to know the real you and recommend that models have one account that is a great overall representation of you!